I've been wanting to write an in-depth guide on Facebook Ads for a while now. As a media buyer and product marketer (especially as someone who is new in their career), I believe that Facebook is a fantastic platform to learn. If there's anyone out there who is thinking about becoming a digital marketer, I would wholeheartedly recommend learning how to use the Facebook Ads platform.
Best of all, it's not all that hard to learn the basics! So that's what this guide is, to introduce you to the basic fundamentals and get you up and running with your first campaign!
Facebook Advertising can be extremely effective for promoting your business, driving traffic and generating leads. With over a billion daily active users, a wide variety of campaign and ad types, and advanced targeting features, knowing how to run advertising campaigns on Facebook is an essential skills for modern digital marketers.
The folks over at Facebook are constantly improving their ad platform -- which means that advertisers are being given more and more tools to run successful ad campaigns.
In this guide, I’m going to introduce you to basic concepts and fundamentals behind Facebook Ads and how to launch your own campaign.